Blog
Retargeting, tracking and measurement
Long-form notes from running retargeting campaigns across six verticals. No listicles, no recycled vendor talking points.
Retargeting strategy18 June 2026 · 7 min read
Why Most Paid Traffic Leaves Without Converting — And How Retargeting Recovers It
The average paid landing page loses the overwhelming majority of its traffic on the first visit. That is not a failure of the funnel — it is the normal shape of buying behaviour.
Read article →Tracking & attribution2 July 2026 · 8 min read
How Postback (S2S) Tracking Works — And Why It Decides Your Attribution
If your network's numbers never match your internal reporting, the cause is almost always the tracking method — not bad faith on either side.
Read article →Budget & measurement21 July 2026 · 7 min read
Retargeting vs. Prospecting: How to Split a Performance Budget
Retargeting always wins on last-click cost per acquisition. That does not mean you should move budget into it, and here is the reasoning.
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