Advertiser Terms

Last updated: 1 August 2026

1. Agreement

These terms govern the purchase of advertising and retargeting services from Zero7Ads ("we", "us"). They apply alongside any insertion order (IO) signed between us. Where an IO conflicts with these terms, the IO prevails for that campaign.

2. Campaign setup and approval

You are responsible for supplying accurate offer details, payout terms, target GEOs, permitted traffic types and any compliance restrictions before launch. Creative supplied by you must be lawful, non-infringing and consistent with the destination page.

We may reject or pause any campaign that we reasonably believe breaches law, platform policy or our publisher agreements.

3. Tracking and attribution

Conversions are attributed using the click identifier passed at click time and returned via server-to-server postback or an agreed pixel. You agree to implement tracking as specified and to notify us promptly of any change to your tracking stack.

Where reporting differs between systems, the parties will reconcile in good faith using postback logs. Absent evidence of technical failure, our logged and deduplicated conversion records are used for billing.

Attribution windows are those stated in the IO. Conversions reported outside the window are not billable.

4. Fees, invoicing and payment

Pricing models include CPA, CPL, CPI and revenue share as stated in the IO. Unless agreed otherwise, invoices are issued at month close and payable within 15 days.

Late payment may result in campaign suspension. Taxes and bank charges are your responsibility unless the IO says otherwise.

5. Traffic quality and chargebacks

We screen for fraudulent and non-compliant traffic. You may dispute conversions you believe to be invalid within 15 days of the relevant invoice, providing supporting evidence such as logs or fraud-tool output. Approved disputes are credited against the next invoice.

Blanket rejections without evidence, or rejections raised after the dispute window, will not be actioned.

6. Data protection

Each party complies with applicable data protection law. Where we process personal data on your instruction for campaign measurement, we act as a processor and you as controller. You confirm you have a lawful basis and appropriate notices in place for retargeting your visitors.

7. Confidentiality

Payout terms, publisher identities, performance data and integration details disclosed under these terms are confidential and may not be shared with third parties without written consent, except where disclosure is legally required.

8. Liability

Neither party is liable for indirect or consequential loss. Our aggregate liability under these terms is limited to the fees paid by you in the three months preceding the event giving rise to the claim.

9. Term and termination

Either party may terminate a campaign on seven days' written notice, or immediately for material breach. Amounts accrued for valid conversions before termination remain payable.

10. Governing law and contact

These terms are governed by the laws of India, with courts at West Bengal having jurisdiction, unless otherwise agreed in the IO.

Questions: r.jasim@zero7ads.com · +91 6294017883 · 10/A, K.N. Road, Near Berhampore, Murshidabad, West Bengal – 742102, India